Introduction. The management of sports events does not stand still and dynamically develops, offering society new approaches and solutions for the preparation and conduct of competitions. This requires highly trained personnel with innovative knowledge and successful implementation. Sport
management has an impact not only on the sports sector itself, but also on economic, social and environmental aspects, so a comprehensive approach is required to improve results. In other words, good management of sports events plays a crucial role in the development of modern sport as an industry, ensuring its accessibility, professionalism and mass.

   Purpose. The study is aimed at identifying key factors of successful management of sports events, assessing their impact on the economy, social sphere and development of the sports industry, as well as studying best practices and innovative technologies used in this field. Achievement of this goal will determine the optimal strategies for managing sports events, increase their efficiency and profitability, as well as develop recommendations to improve the organization process taking into account modern requirements and global experience.

   Methods. The study is based on general scientific methods: comparative analysis, statistical analysis, and contextual analysis, as well as the scientific works of Russian scientists on the topic of management in the field of physical culture and sports. Both theoretical and practical research tools are used as methodological basis.

  Results. Based on comparative, statistical, and contextual analysis, a theoretical approach has been developed to determine the determinants of the managerial and economic efficiency of sports events in a complex geopolitical environment. This approach focuses not only on financial indicators, but also on social, image, and environmental factors. Sports events management is one of the most complex and popular areas of modern managerial activity, combining in its content elements of strategic planning, organizational administration, marketing, resource management and communications. With the rapid growth of sport as a cultural and socio-economic phenomenon, management of sporting events is becoming not only an important branch of professional activity, but also an essential factor in territorial development, Formation of mass interest in healthy lifestyle and strengthening the image of countries and regions on the international scene.

   Conclusions. Currently, we are witnessing a set of contradictions related to the discrepancy between the growing complexity of modern physical culture and sports management and the lack of comprehensive management practices that would likely ensure efficiency, profitability, and positive impact on society. Firstly, there is a contradiction between the scale of influence and the level of risk. The article demonstrates that hosting major sporting events has a significant impact on the economy, social sphere, imagine, and development of the sports industry. Therefore, as the scale of the event increases, so do the risks of budget overspending, negative environmental impact, and the fear of losing the demand for heritage sites. The rapid digitalization of life presents challenges that organizers struggle to address due to a lack of knowledge. The sports management training system is not keeping up with the changes, which creates a gap between potential and actual performance. Thirdly, there is a contradiction between commercial goals and sustainable development objectives. We have a trade-term profitability and long-term positive legacy. The Sochi Olympics are a clear
example of this. This article alms to identify key success factors that can help minimize the risks associated with these contradictions.

   Introduction. Macroeconomic instability has necessitated the transformation of approaches to anti-crisis management in the field of healthcare and equipment maintenance. Rising costs, disruption of supply chains and shortage of components require the development of adaptive approaches and tools that combine government regulation with market mechanisms.

   Methods. The research uses methods of comparative analysis of domestic and foreign anti-crisis management practices, concepts of organizational resilience and risk management, economic and statistical methods; case analysis of successful practices.

   Purpose. To systematize methodological approaches to anti-crisis management in the field of healthcare and equipment maintenance, to evaluate the effectiveness of the tools used in a crisis and to develop recommendations for the development of market mechanisms of anti-crisis management.

   Results. Key anti-crisis measures have been identified: localization of production, zonal servicing, digitalization. A classification of approaches has been developed: institutional (government support), resource (import substitution), process (predictive analytics). Regional imbalances have been identified and recommendations for the development of market mechanisms for anti-crisis management have been proposed.

   Conclusions. Increasing the sustainability of medical organizations requires hybrid models that combine government regulation (GOST R standards, PPP programs); market instruments (competition of service providers, digital platforms); adaptation of international experience (circular economy, quality compliance control). A promising direction is the development of network clusters and an ecosystem of suppliers based on venture financing.

   Introduction. The ongoing land reform has radically changed the economic mechanism of land use and contributed to the formation of new mixed natural-anthropogenic ecosystems. The processes of ecosystem degradation and the persistently depressive nature of economic development in a number of regions in the South of Russia have determined the need to develop a method for assessing the impact of unfavorable conditions on the results of economic use of land resources, determining the probability and magnitude of losses in order to maintain effective land use for an unlimited period of time.

   Purpose. Development of a land management method based on the construction of LV risk models that allow assessing the probability and magnitude of losses in agricultural production in arid conditions, determining appropriate areas for reducing the negative impact of unfavorable factors to ensure expanded reproduction and more complete use of land resource potential.

   Materials and methods. In development of the works of leading scientists J. von Neumann, Nils Nilsson, I. Ryabinin, A. Mozhaev, E. Solozhentsev, an adapted approach to land management in arid regions of the South of Russia is proposed based on logical-probabilistic risk models. The choice of mathematical apparatus for land management in the South of Russia is substantiated, methods for constructing LV risk models, LV risk analysis of arid land deterioration, and LV management of the state and development of the land use system are described.

   Results and discussion. The proposed method used in land management takes into account risk groups that are most typical for arid ecosystems in the South of Russia and allows us to assess the contribution of various risks: decreased demand for agricultural products; reduction in the area of agricultural land; unfavorable weather and environmental conditions in reducing the results of financial and economic activities of agricultural producers.

   Conclusions. The risk analysis method is based on a logical and probabilistic approach that allows us to identify the main factors causing losses in agricultural output and determine the most appropriate measures to reduce the occurrence of unfavorable outcomes, predict the amount of losses, and justify the economic feasibility of projects to restore degraded pastures in arid regions of the South of Russia.

   Introduction. The study of methodological tools for assessing the effectiveness of regional tourism policy elements allows measuring the impact of individual determinants on the development of the tourism potential of regions; providing an objective assessment of the effectiveness of management measures.

   Purpose: to develop a methodologically sound system for assessing the effectiveness of regional tourism policy tools that promotes objective analysis and improvement of the effectiveness of management decisions, taking into account modern requirements for sustainable development and the characteristics of a particular region.

   Methods. The methodological basis of the study was a set of assessment methods combining traditional regulatory criteria, econometric calculations and comparative approaches.

   Results. The problem of the effectiveness of the current regional tourism policy is disclosed, the importance of introducing monitoring and control systems is substantiated. The gradation of tools for managing the development of tourism potential is performed, including: economic, administrative, infrastructural, marketing and socio-ecological measures. The methodological bases for assessing the effectiveness of tourism policy are systematized, including the principles of the "smart tourism" paradigm and sustainable development, stakeholder theory. An assessment system has been formed, including a set of differentiated indicators that take into account regional specifics; supplemented by a mechanism of correction coefficients.

   Conclusions. An integrated and complex system for assessing the effectiveness of regional tourism policy instruments will become an effective tool for taking into account the unique characteristics of each region, the foundation for operational and targeted management decisions, increasing the adaptability and flexibility of strategic planning mechanisms in the tourism sector.

   Introduction. In 2023-2024, the tourism industry in the Middle East was under pressure from geopolitical and economic shocks. The escalation of the Israeli-Palestinian conflict, the Houthi attacks in the Red Sea and global macroeconomic instability have led to a sharp decline in international
tourist flows. The Levant countries, whose economies traditionally depend on tourism, have been particularly affected. In these circumstances, the issue of the sustainability of tourism systems in conditions of chronic uncertainty is acute.

   Purpose. To analyze the risks and potential of tourism sustainability in the region, as well as to model possible scenarios for its development.

   Methods. Scenario analysis (pessimistic, moderate, optimistic) based on UNWTO, World Bank, and national statistical services data was used. The dynamics of tourist arrivals, income, and government support measures in six countries were compared: Israel, Egypt, Jordan, Lebanon, the United Arab Emirates, and Saudi Arabia. The analysis covers both quantitative indicators and institutional and geopolitical factors.

   Results. There has been a drop in tourist flows in the Levant countries. This is due to military actions, the suspension of flights and the cancellation of international programs. At the same time, the Persian Gulf countries have demonstrated resilience: the UAE has maintained 97% of its pre-crisis level (14.4 million tourists), Saudi Arabia has increased domestic and pilgrimage tourism. The key risks are the military threat, reputational losses, and dependence on sea routes. Sustainability factors – government support, market diversification, digitalization, religious and cultural tourism.

   Conclusions. The sustainability of tourism in the region is differentiated and depends on political stability, financial resources and strategic adaptation. The recovery requires a reduction in geopolitical tensions, simplification of the visa regime, international cooperation and support for small businesses. Only an integrated approach can turn tourism into a driver of sustainable development.

   Introduction. Modern conditions of socio-economic development are characterized by a high degree of uncertainty, increasing systemic risks and the effect of "cascading crises", when various threats loom and increase the destructive impact on each other. In such circumstances, traditional models of anticrisis management, focused exclusively on one-time rehabilitation measures, are not effective enough, and therefore it is necessary to revise the methodological foundations and create integrated management solutions.

   Purpose. To develop a holistic model of anti-crisis management, observed institutional and socio-cultural mechanisms, ensuring the sustainable functioning of organizations in conditions of high uncertainty.

   Methods. The methodological basis of the study is represented by institutional and socio-cultural approaches that allow us to consider anti-crisis management as a system combining formal and informal elements. The methods of comparative analysis of domestic and foreign studies, structural and functional approach, elements of sociological crisis situation are used. The theoretical base is supplemented by the analysis of organizational stability and the concept of driving forces.

   Results. A comprehensive model of anticrisis management has been developed, focused on the strategic core of the organization (mission, values, long-term goals). The institutional block of models includes a system of early understanding, scenario planning, regulatory framework, anti-crisis structures and financial and economic instruments. The socio-cultural block is based on the principles of value policy, trust, communicative openness, leadership and adaptive education, implemented through corporate culture, personnel involvement and development programs. Data synergy components are found at the operational level in the possibilities of flexible redistribution of resources and adaptive reconfiguration of management processes.

   Conclusions. The results of the study prove that stability in crisis conditions is ensured by the coordinated functioning of institutional and socio-cultural principles. The isolated application of each of these groups of tools increases the efficiency of management. The integration of formalized regulations and value-oriented practices creates conditions for strategic stability and organization, allows not only to minimize the negative consequences of the crisis, but also to form long-term competitive advantages.

   Introduction. The article explores theoretical and practical aspects of promoting the tourism brand of the Rostov Region on the global market through the use of digital technologies under modern conditions.

   The relevance of the study is determined by the global trend of the world economy’s digitalization and the increasing role of regional development in ensuring sustainable economic development on the Russian Federation, including through the expansion of tourist flows and regional income.

   Purpose. The purpose of writing this article is to develop a strategy for applying digital technologies to enhance the recognition of the Rostov Region as a tourist destination on the global market.

   Research objectives: to characterize the tourism potential of the Rostov Region and identify barriers to its realization in a global context; to analyse opportunities for using digital tools in the tourism industry; to propose components of a strategy for strengthening the digital presence of the Rostov Region’s tourism brand to attract foreign audiences.

   Methods. Observation, comparison, systematization, analysis (including SWOT analysis of digital technologies for promotion), synthesis.

   Results. To achieve the set goal, the study describes components of the Rostov Region’s tourism potential, including the possibility of forming a “maritime” brand. The effectiveness of the region’s current tourism brand is evaluated (with a focus on key associations), and potential directions for its development are identified. Systemic challenges to international tourism in the Rostov Region are highlighted, and the role of digital technologies in addressing them is substantiated. Based on a SWOT analysis, the feasibility of implementing technologies to promote the tourism brand internationally is outlined. The specifics of integrating studied technologies into a strategy for enhancing the digital presence of the Rostov Region’s brand to attract international tourists are examined.

   Conclusions. The study concludes with priority areas for implementing digital technologies to develop international tourism in the Rostov Region. They include: active social media engagement, multilanguage of the official tourism portal, expanded use of chatbots and artificial intelligence, adoption of Big Data, VR/AR, digital platforms, blockchain, integration of Chinese payment systems, and increased participation in international specialized events.

   Introduction. Preservation of the population, improvement of well-being and well-being of people are among the long-term priorities of national development in the Russian Federation. Solving a wide range of tasks within the framework of this national goal requires the involvement of a huge amount of financial, primarily budgetary, resources, and, consequently, systematic monitoring and evaluation in various areas: rationality, efficiency, sufficiency, compliance with the socio-demographic structure of society, accessibility and quality of services provided.

   Purpose. Identification of key trends in the modernization of public finances in the social sphere in the following areas: improvement of the mechanism of state (municipal) assignments and development of competitive mechanisms for the provision of state (municipal) services.

   Materials and methods. In preparing the article, we used statistical data on the volume and directions of expenditures of the consolidated budget of the Ministry of Finance of the Russian Federation, on the number and structure of organizations in the social sphere, published by the Federal State Statistics Service; data from the unified portal of the budget system of the Russian Federation "Electronic Budget"; the results of a sociological study by the Financial University under the Government of the Russian Federation "The effectiveness of the implementation of state (municipal) services in the social sphere"; regulatory legal acts; scientific articles. The methods of statistical analysis, expert assessments, and a systematic approach are used.

   Results. The study revealed the main results of the implementation of measures to improve the efficiency and quality of services in the social sphere, which are financially supported by budgetary funds. At the same time, the problems of insufficient budget financing, the need for additional budget resources to achieve the national goal of improving the quality of life of citizens and solving the problems of increasing accessibility and improving the quality of healthcare, education, and creating a modern comfortable infrastructure are shown.

   Conclusions. Currently, building an optimal system for the provision and financial support of social services requires not so much instrumental measures aimed at improving the allocation of available funds as attracting additional amounts of budget financing.

   Introduction. Digital currencies have quickly become one of the principles of digitalization of the financial system. Following the emergence of a large number of scientific projects on digital currencies, the issues of creating reliable digital currencies have been implemented at the state level. Since digital currencies can influence not only monetary conversion, but also national sovereignty and strengthen settlements, the issue of their quality is becoming increasingly relevant, especially in the context of sanctions pressure and technological transformations. Research into various approaches to the architecture of digital currencies can reveal them as a reliable tool for implementing financial and tax policies.

  Purpose. The authors aim to analyze how differences in blockchain architecture and the degree of centralization affect the efficiency, programmability and international compatibility of national digital currencies. As a specific research task, we compare the digital ruble with similar projects in other cou-tries – China, Brazil, Sweden, Iran and the EU. The analysis focuses on architectural solutions as key factors determining not only technical characteristics, but also economic and political consequences.

   Materials and methods. The methodological basis of the study was a comparative institutionalanalysis, a case study of six national digital currency projects, and the interpretation of official technical documents and regulatory acts. Elements of parametric modeling were used to assess the impact of architectural solutions on transaction costs, settlement speed, and automation capabilities.

   Results. The authors established a relationship between the architectural solutions of the digital currency and the substantive characteristics of its application. It was found that centralized models, similar to the one used in the digital ruble, provide a high level of control, but limit cross-border scalability. Hybrid architectures, like those in China and Brazil, allow achieving a balance between control and flexibility. It is shown that architectural parameters directly affect economic efficiency, especially in the context of cross-border payments and programmable budget transfers.

   Conclusions. The article substantiates the thesis that the architecture of the digital currency blockchain is not a technical, but an economic and strategic variable. The choice of design determines not only the functionality, but also the integration potential of national digital currencies. The CBDC architecture becomes a platform for the implementation of "invisible technologies" that ensure automatic compliance with the rules without the need for direct intervention. In this context, the digital ruble, while maintaining the current configuration, requires additional steps towards interoperability and expansion of functional interfaces for integration with both the national tax system and future international settlement circuits.

   Introduction. To improve the development of the macro-regional economy based on digital technologies, a wide range of tools and approaches can be used aimed at the digital transformation of enterprises, industries and territorial systems in general. The main directions and tools of such development include, first of all, digital platforms and ecosystems of macroregions, which implies the urgency of creating and further developing digital regional platforms that unite local markets and economic entities of the macroregion and provide data exchange, coordination of activities and support for regional development planning in order to optimize management processes in the regional economy.

   Purpose. Analysis of the role of digital infrastructure in ensuring sustainable economic development of macroregions with a focus on digital transformation as a key factor in increasing competitiveness, efficiency and sustainability of macroregion economic systems.

   Theoretical Basis. The expediency of using various methodological approaches to assess the digital maturity of regions, as well as models of the impact of digital technologies on macroeconomic indicators, is being evaluated to identify the main barriers and opportunities for the development of the digital infrastructure of macroregions.

   Results. The study provides examples of the integration of digital infrastructure into sustainable development strategies, taking into account economic, social and environmental factors.

   Conclusions. The high role of digitalization tools and a unified digital infrastructure in the implementation of strategies for the sustainable development of macroregions, considered through environmental, social and managerial aspects of territorial development, is substantiated.

   Introduction. In the current economic conditions, companies in the non-financial sector face the challenge of conducting an in-depth analysis of their financial condition in order to form an expert opinion on strategic development and determine their positioning in the transforming economic environment. The variety of financial indicators presents an analyst with the task of selecting the most relevant ones for the purpose of the analysis and forming a representative expert opinion. In this regard, it is advisable to systematize the financial indicators in a way that differs from the existing approaches by selecting coefficients based on the type of cash flow. This approach is based on the need to take into account operational changes that occur especially frequently in non-financial sector companies and affect the intensity of cash flows and their impact on the financial condition of the company.

   The purpose is to systematize the indicators of assessing the financial condition, in the context of the types of activity of companies in the non-financial sector, and to test the proposed system on the example of a number of corporations, which allows to obtain relevant results for use in practice.

   Methods. The methodological framework of this study is based on a conceptual and theoretical generalization of the tools for conducting financial analysis of corporations, based on modern research in the field of financial management. Fundamental methods (synthesis, analysis, generalization) in the systematization of financial indicators have made it possible to identify the key ones, taking into account the specifics of the formation of cash flows of companies in the non–financial sector, and a graphical representation of the values of indicators over the past ten years has revealed the dynamics of their changes, which is also an indicator of determining the most variable and including them in the system for analyzing the financial condition.

   Results. The article proposes a systematization of financial indicators based on the classification of cash flows by type of activity, which will allow for a point-based assessment of a company's condition in terms of its functionality. This research approach provides an opportunity to streamline the toolkit and align it with long-term objectives.

   Conclusions. In addition to using coefficient analysis based on the calculation of relative values, it is proposed to compare operating cash flow with net profit. Since net income includes non-monetary expenses (depreciation and amortization), it is desirable for a mature company that operating cash flow exceeds net profit. If a company has a high net profit but little operating cash flow, this may be a sign of poor profit quality. This approach to financial analysis is practice-oriented, and its use will enable a reliable interpretation of the analytical results obtained. The conclusions and generalizations of the study can be applied by Russian companies in the non-financial sector to form an analytical basis for developing a strategy for their development in the context of individual types of activities.

   Introduction. The ongoing geopolitical turbulence in the context of a highly globalized world economy has led most countries to a loss of national sovereignty, including technological sovereignty, due to the possibility of more effectively meeting national needs through international trade or transnational production. However, geopolitical disagreements related to the redistribution and retention of political power at the global level make it possible to preserve it by launching economic instruments of sanctions pressure, which work effectively in conditions of loss of national economic sovereignty. In this regard, questions about an effective mechanism for its restoration become relevant.

   The purpose of the study conducted in the article is to analyze the effectiveness of the Russian import substitution mechanism in the agro-industrial complex and to propose options for its improvement aimed at maintaining technological sovereignty.

  Methods. Based on the application of a systems approach, a relationship was established between ensuring food security and import substitution policy in the technological sphere of the agro-industrial complex, which can ensure solutions to the strategic tasks of national development. In the course of the research conducted in the article, such methods as analysis of statistical and expert data, a sociological survey were used, which made it possible to formulate reasonable conclusions.

   Results. The study identified both the achieved results of using the import substitution mechanism within the Russian agro-industrial complex and the barriers that have not been overcome. The following positive results were highlighted: - partial solution to the problem of food dependence for a number of product groups; - positive macrodynamics of food security for Russian citizens; - stable state financial support for the agro-industrial complex; - implementation of strategic federal projects to support and develop the agro-industrial complex. Among the barriers that have not been overcome, the following are noted as key: - a shortage of qualified personnel; - the lost scientific heritage of the USSR; - a lack of financial resources.

   Conclusions. Despite the fact that the mechanism of import substitution in the sphere of ensuring food security has been launched, a systemic state policy is needed to neutralize key barriers, which confirms the expert opinion of the participants of the sociological survey. Among the important instruments that have already proven themselves in domestic practice are: - scaling up the "zemskie ..." project to workers in the agro-industrial complex, similar to teachers and doctors; - preferential mortgages for young families; - direct funding of research; - co-financing of pilot implementations of new technological solutions; - increasing the number of budget places in postgraduate studies (in relevant specialties), etc.

   Subject. Economic relations related to regional borrowing through sub-federal bonds and the formation of their profitability.

   Purpose. Assessment of the correlation between the profitability of sub-federal bonds and the level of budgetary security in Russian regions.

   Materials and Methods. The article is based on a systematic approach that allows for the study of regions and the financing of regional development using sub-federal bonds as a system. The methods of content analysis, best practices analysis, comparative analysis, and statistical analysis are used. The task of clustering regions is set, which is solved using the k-means cluster analysis method. MS Excel 2024 and Python libraries are used for statistical analysis.

   Scientific novelty of the research. Solving the problem of clustering Russian regions using the k-means cluster analysis method and developing the structure of the regional distribution matrix according to the yield of regional bond issues and the level of budget security.

   Results. The negative correlation between the profitability of regional bond issues and the level of regional budgetary security has been confirmed: the lower the budgetary security of a region, the higher the profitability of its bonds, which reflects increased risks. However, there are a few regions that are included in both low- and medium-profitability clusters, indicating the need to consider additional factors such as debt burden, sectoral structure of the economy, and debt management quality in further research. For regions with high budgetary security, sub-federal bonds can provide cheaper financing for regional projects. However, for regions with low budgetary security, high bond yields create additional risks.

   Conclusions. The instrument in the form of sub-federal bonds is effective for regions with high budget security and will be beneficial for attracting cheaper financing to regional projects, however, for regions with low budget security, high bond yield rates create additional risks. The results of the study can be used to optimize the debt policy of the subjects of the Russian Federation, increase the investment attractiveness of regional bonds and reduce the cost of borrowing.

   Introduction. The problem-subject field of modern political science tends to expand and diversify. The research focuses on the phenomenon and institution of power in its achievement, retention and application. Also, the most important niches of political science are elections and the electoral process, parties and party competition, the political class and the political elite, political rational choice and political culture, and many other objects and subjects inherent in politics and the political process.

   Purpose. An analysis of modern scientific journalism by scientists of North Ossetia-Alania, devoted to the problems of patriotism in its various aspects and based on the tasks of various areas of scientific knowledge.

   Theoretical Basis. An institutional approach to patriotism is being implemented based on theoretical generalizations and an empirical bank of reviewed articles. The semantic vectors of the scientific narrative are typologized, such as: a) categorical and semantic parameters, historical and ethnocultural determinations of patriotism; b) the foundations and symbols of patriotism; c) the event and subject series of patriotism. The secondary nature of the analysis is compensated by original generalizations addressed to politically-oriented plots, images and theses, which are revealed in the articles reviewed and which meet the demands of modern political knowledge. Regional scientific journalism of the patriotic semantic vector is a significant narrative that contributes to the replenishment of political knowledge regarding the rational and emotional properties of patriotism as a civil, socio-political institution.

   Results. The content analysis of scientific journalism texts captures a number of specific patriotic accents, which: firstly, are embedded in the regional historical, cultural, socio-political, political and managerial context; secondly, they are linked to the all-Russian information and communication patriotic discourse; thirdly, they are correlated with the defining value properties of Russian society – collectivism loyalty to the Motherland, willingness to defend its interests. The patriotism of the North Ossetian society, as follows from the analysis, is based on the ethno-cultural code of the Ossetian people, which is logically projected into Russian civic patriotism. Despite the common Russian civic accents of patriotic discourse, the scientific journalism of North Ossetian scientists is strongly linked to the history, mythology, and culture of the Ossetian people. At the same time, the research postulates the international content of patriotism, the subjects of which are historical characters, war heroes, as well as real residents of the republic, known for their heroic deeds, belonging to different nations.

   Conclusions. The patriotic accents of the modern scientific and journalistic discourse of the Russian Geographical Society are largely determined by modern internal and external factors. The priorities and deficits of modernity actualize the political science analysis of patriotism of modern regional scientific journalism of the Russian Geographical Society, which reliably and promptly responds to trends, patterns and challenges of the Russian political and global geopolitical space.

   Introduction. Drug trafficking in Russia is a serious and rapidly growing problem. Recently, there have been increasing discussions about the decriminalization of certain drugs or psychotropic substances. Decisions to criminalize or abolish criminal liability for certain acts are made through a process called criminal policy. This process involves striking a balance between government policy and public values to determine which acts require criminalization.

   Purpose. To identify the problem of illicit trafficking in narcotic drugs and psychotropic substances, which poses a growing threat to global peace and national security, since a significant part of criminal activity is related to this market.

   The methodological basis of the study consisted of: a comparative method that allows to identify trends in international and domestic practice of decriminalization of narcotic drugs as a threat to national security; a statistical method that displays the frequency of such crimes, as well as a systematic approach to analyze the relationship between threats and measures to neutralize them.

   Results. Arguments are made why it is unacceptable to decriminalize drug trafficking, but arguments are also presented in favor of this process in order to consider the situation from all sides and come to an unequivocal conclusion about the impossibility of legalizing narcotic drugs and psychotropic substances. It is shown that the growing drug addiction crisis in Russia, caused by the increase in the use of synthetic drugs, poses a serious problem for public health and, as a result, for national security. The pace of development of this problem has acquired enormous proportions, as can be seen from the research presented in the article. It follows from this that the threat to the international community and national security associated with the described problem is rapidly increasing. Despite this, some countries continue to decriminalize certain narcotic substances.

   Conclusions. It is proved that the legalization of narcotic drugs and psychotropic substances leads not only to an increase in mortality and irreparable health problems, but also to an increase in crime. In this regard, it is concluded that decriminalization will cause irreparable damage to Russia's national security, weakening its development and increasing various kinds of risks.

   Purpose. The aim of this study is to identify and theoretically comprehend the key factors shaping the transformation of the contemporary world order, followed by an analysis of the trends driving its evolution from a unipolar model toward a multipolar system of international relations.

   Methods. The study is based on the use of a comprehensive analytical approach and the interpretation of political-historical facts in the context of current international realities, which ensures continuity of scientific analysis and allows tracing causal relationships between past events and present trends.

   Results. The current world order is undergoing a transition from the unipolar model, which emerged in the post-bipolar period under the dominant influence of the United States and its allies, to a more complex and fragmented multipolar configuration. It is substantiated that the destabilizing actions of the U.S. and several Western countries – including interference in the domestic affairs of other states, the use of double standards, and the instrumentalization of human rights rhetoric – constitute a key factor undermining international stability. The degradation of strategic communication channels among nuclear powers, coupled with the absence of a coherent and inclusive international agenda, increases the risks of conflict escalation.

   Conclusions. The conducted study allows us to assert that the contemporary global order is undergoing a phase of profound structural transformations driven by the erosion of the unipolar model, the loss of trust in Western institutions, and the emergence of new centers of power on the international stage. Geopolitical hegemony, based on the ideology of exclusivity, sanction mechanisms, and military intervention, is gradually losing its capacity to ensure stability and control over global processes. Against this backdrop, the significance of alternative formats of cooperation, such as BRICS and the SCO, is increasing, alongside the strengthening of integration processes founded on the principles of equality, mutual respect, and political-cultural diversity.

   Introduction. The process of formation of political elites in post-Soviet states has a number of common features. At the same time, there are also specifics determined by the history, culture of a particular territory, as well as the situation developed at the time of the collapse of the USSR. The common features of the formation of the elites are: active participation of the party and Soviet bureaucracy. However, there were already significant differences between the Russian situation and the situation in Ukraine. The Russian elite initially perceived themselves as the successors of the "old elite", and the Russian Federation was perceived not only by the elite, but also by the population of the country, as the renewed Soviet Union. Accordingly, the problem of self-awareness was not as acute as in other post-Soviet countries, where it was necessary to build a new political nation.

   Purpose. The analysis of the formation and transformation of elites in Donbas, the study of the causes of the deep structural crisis that led to the conflict in Ukraine.

   Materials and methods. General scientific and special research methods have been used in the work, including analysis, synthesis, an integrated system approach, comparison, and generalization. In the course of the work, methods of retrospective and logical analysis were used. In the course of the research, the authors relied on a set of scientific methods of cognition: observation, survey, comparison and generalization. The research is based on the provisions on the recruitment of the political elite, its formation, functions and role. The empirical basis of the research have been made up of scientific publications, the an authors own sociological research into the role of the political elite on the historical territories of the Russian Federation.

   Results. The article examines the formation and transformation of elites on the post-Soviet area with a focus on Ukraine and, in particular, the Donets Basin. The main conclusion is that the key split that determined the further development of the political situation in Ukraine was not only the conflict between pro-Russian and pro-European vectors, but also a deep internal contradiction between different types of elites and regional identities inherited from Soviet times.

   Conclusions. The research conducted shows that the conflict in Ukraine is not just a geopolitical choice between the West and the East. At is a consequence of a deep structural crisis caused by the following factors: the heterogeneity of political and economic elites; the unrealized project of pan-Ukrainian nation building; the formation of an oligarchic state; a value gap between different regions of Ukraine.

   Introduction. In modern Russia, where sustainable development policy is becoming one of the key tasks for many regions, the Constitutions of the constituent entities of the Federation play a special role in the formation of political and legal foundations that promote sustainable development. The Constitution of the Republic of Adygea is the most important political and legal document that defines the foundations of the state structure of the region and serves as a guarantee of the rights and freedoms of its citizens. The Constitution not only recognizes the supreme legal force of federal legislation, but also creates a political and legal framework for the implementation of civil initiatives, which makes it a key element in shaping the future of Adygea.

   Purpose. Political and legal analysis of the reflection of the principles of sustainable development in the Constitution of the Republic of Adygea.

   Methods. A combination of an integrated method, a comparative legal approach, systemic and political and legal analysis.

   Results. The political and legal nature of the Constitution of the Republic of Adygea is determined by its basic principles, including the protection of human and civil rights and freedoms. The Basic Law of Adygea is the political and legal basis for sustainable development of the region. The Constitution of the Republic not only establishes the political and legal basis for the foundations of the constitutional system, but also predetermines the foundations for the formation of a responsible civil society, which is a prerequisite for the sustainable development of the region. The provisions of the Constitution of Adygea generally correlate with the goals of sustainable development. The Basic Law of the Republic serves as the basis for the formation of a political and legal order that promotes economic growth, socio-political and environmental stability. To ensure sustainable development of the region in the future, it is important to develop the mechanisms provided for by the Constitution of the Republic of Adygea, which requires the active participation of government agencies, civil society institutions and the scientific community.

   Conclusions. The Constitution of the Republic of Adygea reflects the main provisions of sustainable development and creates a political and legal basis for their achievement, which proves the commitment of the region to the UN Agenda for Sustainable Development.

   Introduction. Information wars unfolding in social networks and other communication channels lead to mass political maladaptation. It is especially difficult for young people to interpret the proposed political information, they need a repeater, which is often played by political actors pursuing certain goals. In this regard, it is especially important for modern youth to understand the patterns of functioning of political perception, consciousness, and self-awareness in order to be able to manage them, objectively perceive and navigate political reality.

   Purpose. To analyze the self-awareness of modern students as a result of political perception.

   Materials and methods. In 2023-2024, a survey of 1,487 students of the Presidential Academy aged 18 to 24 was conducted. The sample was not representative of the whole of Russia, but a cross-section was presented that was valid for the central regions. The sample was balanced by age and education of the respondents. The main measurements were carried out in the Vladimir, Yaroslavl, Nizhny Novgorod, Ivanovo, and Moscow regions. The gender ratio of the survey participants is a ratio of 67 % (girls) to 33 % (boys). The introspection method was also used.

   Results. A larger percentage of the survey participants feel confident and certain about their perception of political reality. A smaller percentage of respondents are convinced of misinformation and the inability to see the real political picture, they feel a sense of discomfort associated with disorientation in political events. In the minds of Russian citizens, the idea is clearly formulated that an active civic position is manifested through participation in elections. A negative trend is the confirmation by 20 % of respondents of political indifference, which indicates unwillingness to perceive political changes and participate in political processes. The largest percentage of respondents (63%) believe that they are at the initial stage of political socialization. The majority (75 %) do not express an active political position. A smaller percentage of the respondents (20%) do not feel satisfied with their socio-political status, such participants have expressed and manifested a will to power and influence other people. The largest percentage of respondents (43%) believe that it would be more correct to define their own political activity as limited, 35 % of respondents who defined their political position as indifferent. More than half of the respondents (52 %) believe that their political perception is influenced by the value system passed down by previous generations and their personal attitude to the current political situation.

   Conclusions. It can be argued that the consciousness of the participants is politicized, that is, it "adjusts to politics" in situations in which it becomes significant. Respondents experience ambivalent feelings when assessing their own political perceptions. There is a manifestation of the patriotic zone, which is periodically replaced by an apathetic and indifferent attitude towards political events. Moreover, a sharp change of moods as a result of political perception occurs among the same individuals. The cognitive component can be characterized as a formed component of political self-awareness. The cognitive and volitional components are always accompanied by an affective component. In subsequent discussions, the majority of respondents admit to ambivalent, that is, contradictory, and not always understandable feelings, images, and conclusions formed during political perception. The respondents characterized their own political identity by using the phrase "zone of concern and zone of responsibility." The respondents understand that awareness and self-perception are necessary in the political world, but at the same time they are stressed by the certainty that the outcome of political events in the country and the world does not depend on their opinions, emotions and volitional efforts.

   Introduction. The article is devoted to the development of theoretical and methodological provisions in the field of organization of the control system at the state level in higher education, followed by the development of recommendatory measures to transform its legal and regulatory component, including the necessary modification of law enforcement practices in the context of digital reforms in higher professional education in the country.

   Purpose. The novelty of the research consists in the development of a synthesis of the provisions underlying the legal and theoretical foundations of state control implemented by the state at the federal level in the higher education environment.

   Methods and results. The authors propose a new definition operating in the digital environment system, and also found that existing practices in the field of supervisory control do not fully take into account the nuances of the administrative and legal complex that operate in the educational circuit in terms of transparency of assessment by public organizations. It is determined that the integration of a multi-level risk management system is an updated version of the core, which allows for a new basis to carry out transformations in the field of higher professional education, the results of which made it possible to identify existing deep-seated problems in the field of organization of legal and administrative norms in terms of the practical implementation of new definitions of novelties related to the categories of groups about the organization of control functions. The argumentation of the possibility of creating new criteria groups is given, which will take into account the affiliation of higher educational institutions to those criteria groups that are prescribed in the current legislation. The need for preventive measures to reduce the number of violations in the field of higher professional education is indicated, which should include in their register tools aimed at minimizing the level of risk, as well as contain in their structure a set of measures designed to provide meaningful support to those who faithfully comply with the aspects established in the current legislation and assist regulatory authorities.

   Conclusions. The authors of the study found that the consolidation of new rules and regulations, including updated tools, as well as the intensification of Rosobrnadzor's work aimed at preventing systemic violations and eliminating legislative gaps in the new educational trajectories of higher education institutions still does not have a clear systemic nature and a single set of tools for practical work.

   Introduction. The article is devoted to the analysis of the digitalization process influence on the formation of a new political elites generation. The key theoretical points in the development of this concept are considered.

   The relevance lies in the fact that the development of political elites within the framework of traditional concepts has come to its logical historical conclusion. Fundamentally new mechanisms for the selection and professionalization of subjects of elite groups are required.

   Purpose. To analyze the essence of the so-called "digital elite", to identify its fundamental differences from the previous types of elite communities.

   The development of the concept and practice of the "digital elite" is largely determined by how its essence is understood by the political leadership itself; how the political leadership itself sees itself as this very "digital elite".

   Methods. The methodological basis includes the analysis of elitological theories, which involves the use of such methods as dialectics, comparative studies, hermeneutics and semiotics.

   Results. It was revealed that the development of AI creates both certain benefits and specific risks for the practices of elites, and contributes to the growth of qualitative changes in their professional competencies. The results obtained may be useful for specialists in the field of political science and the implementation of new personnel policies.

   Conclusions. The formation of the "digital elite" is associated with the formation of a new hierarchy, new relationships within the elite groups themselves and their relationships with political leaders. The manipulative part of politics is intensifying, which in turn indicates an increase in dependence on carnival political culture. Openly speculative "theories" are growing around the "digital elite" itself, which indicates a very contradictory process of the formation of its reality itself. In the "digital elite", only the outline of its general features is outlined, the criteria of which require constant clarification.

   Introduction. In modern conditions of digital transformation of socio-political processes and modernization of electoral systems, the study of youth electoral activity is an urgent scientific task. The younger generation, being the bearer, in fact, of post-materialistic values and an active user of digital technologies, forms qualitatively new models of political participation, informational behavior and electoral preferences. Of particular importance is the study of the regional specifics of youth electoral activity in the context of nationwide trends in political development.

   Purpose. Comprehensive analysis of the main characteristics and the determinant of the electoral activity of the youth of the Don region, the identification of specific features of political participation and information behavior of student youth in the context of digitalization of the electoral process.

   Methods. The empirical basis of the study was a mass sociological survey among 1,356 students from six leading universities in the Rostov region, conducted by online questionnaire in April 2025. The author of the study also used the following data collection methods in addition to the conducted research: analysis of scientific literature and analytical reports, review of content in the media and official sources.

   Results. An abnormally high level of electoral involvement of the Don youth was revealed: 80 % of respondents have experience participating in election campaigns at various levels, 83 % declare their intention to participate in the upcoming regional gubernatorial elections. A fundamental transformation of the structure of media consumption of political information has been recorded: digital platforms (Internet, social networks, messengers) are the dominant sources, while less than 18 % of respondents use traditional media. Unconditional support for the digitalization of the electoral system has been established (85%), while optimistic attitudes prevail (89 %). Significant regional differentiation of electoral behavior has been revealed depending on the place of residence, specialization and socio-demographic characteristics.

   Conclusions. The youth of the Don region demonstrate a qualitatively new model of electoral participation, characterized by a high level of political activity with a fundamental change in patterns of information behavior and media consumption. The results obtained confirm the hypothesis of the need for a systematic adaptation of the electoral system to the needs and preferences of the digital generation, as well as a review of political communication strategies in electoral processes.

   Introduction. In today's transforming world, one of the main tasks of the Russian Federation is to strengthen its role and status in the international system. To achieve this goal, the Russian Federation implements one of the priority components of its foreign policy, which is the development of integration entities with its participation. The key place for her in this process is occupied by the Union State of Russia and Belarus. Its priority role is determined by a significant normative and conceptual framework, as well as strong socio-cultural ties between the peoples of the Russian and Belarusian states.

   The purpose of the article is to build scenarios for the development of the Union State and determine the potential for their application.

   Materials and methods. The methodological basis of the work was the neofunctionalist integration approach. He determined the use of economic and political factors as a basis for constructing scenarios for the development of the Union State of Russia and Belarus, complemented by scientific, cultural, and a number of other components of Russian-Belarusian cooperation and its development. The key methods of work were the method of constructing scenarios based on the analysis of regulatory documents and cases of applied cooperation between the Russian Federation and the Republic of Belarus. The empirical basis was made up of normative materials and information sources, which made it possible to provide a unique analysis of the components of the development of the SRS conducted by the researcher and to create author's scenarios based on empirical material, rather than generalizing previously written scientific sources.

   Results. As a result of the empirical research conducted by the author, an understanding was formed of the presence of three key scenarios among the potential options for the development of the Union State of Russia and Belarus: "negative", "positive" and "moderate", as well as the content of each based on the study of regulatory and informational materials, rather than other scientific publications.

   Conclusions. The result of the work is the identification of a "moderate" scenario as the most appropriate to the strategic documents currently in use, as well as the processes of Russian-Belarusian cooperation being implemented in practice. Its implementation should ensure the development of the Union State of Russia and Belarus, as well as enhance its status in the international arena and ensure the role of an influential subject of international relations.

   Introduction. The issues of professional socialization of students in the context of migration, digital transformation, globalization, and "post-graduate" mobility remain a priority for educational and economic institutions.

   Purpose. The analysis of students' perceptions of aspects of professional socialization and university management practices that ensure the effective reproduction of the professional structure of society is conducted.

   Methods. As an empirical basis, data from research projects conducted by the Center for Applied Sociological Research at the Institute of Sociology and Regional Studies at the Southern Federal University, in cooperation with the trade union organization of the Southern Federal University, were used. The research involved university students from the Rostov region. Additionally, a study conducted on the "Caring Man" platform in 2024 was also taken into account.

   Results. The article aims to analyze students' perceptions of professional socialization aspects and management practices that contribute to the effective reproduction of the professional structure of society. It includes an analysis of students' assessment of professional socialization factors in relation to their academic performance and future employment strategies, as well as their ideas about their career plans, motivation, and conditions for selecting a job in their chosen field.

   Conclusions. The study identified trends typical of students, which reflect a value-based approach to education on the one hand and institutional ways of managing the educational process on the other. It was found that students' professional strategies and motivational foundations differ depending on academic achievement and course of study. A request for adaptation of the university's system of professional socialization to current labor market conditions and applicant needs was identified. Despite independence in choosing professional paths, students rely on university assistance in finding employment. This highlights the need to expand and improve existing management practices in professional socialization, including through the organization of internship programs and the creation of a platform for continuous communication between companies and customers. Future employees who are currently pursuing higher education programs.

   Introduction. The leisure sector is a part of an individual's daily life, it is dynamic, and therefore capable of changing, and the model of spending free time depends to a certain extent on a number of socio-economic factors. The younger generation, as the most socially active stratum, perceives the transformations in society faster and tries to "fit in" with them. As a rule, leisure activities directly depend on a person's financial situation: the wealthy stratum has its own way of life and behavior, including recreation, in contrast to the low-income cohort, which, accordingly, is forced to deal with many issues and problems of a domestic nature in their free time. The leisure time of the younger generation of Dagestanis is under the powerful pressure and influence of the Islamic faith, because the religious component is "woven" into almost all social areas of the inhabitants of the republic.

   Purpose. To obtain new sociological material about the attitudes and leisure of Dagestani youth.

   The object of research: Dagestani youth.

   The subject of the research is the life attitudes and leisure of Dagestani youth.

   Methods. A survey on the values and behavior strategies of the younger generation of Dagestanis was conducted in Makhachkala, Derbent, Kizilyurt, Khasavyurt, Botlikh, Derbent, Kazbekov, Kizlyar, Kumtorkalinsky, Levashinsky districts by random selection.

   Results. The problem of spending free time does not lose its relevance, because the forms of leisure are an indicator of measuring the quality of human life. Researchers note the existence of generational differences in spending free time, against the background of socio-economic and spiritual crisis, the strengthening of the Muslim component in modern Dagestani society, the desire of the younger generation of Dagestani people to focus on Islamic provisions in everyday life, there is a depletion of the content of leisure, its organization corresponding to the needs of different social strata. In this regard, it is relevant to study the nature of leisure strategies and leisure obstacles for the younger generation, as well as the correlation between leisure needs and life plans. Unfortunately, there are differences in the quality of leisure activities in terms of location: urban areas offer more opportunities for leisure activities compared to rural areas. As a result, the leisure activities of the younger generation can be spontaneous and unorganized.

   Conclusions:
– according to the results of the study, a change in the structure of leisure time for Dagestani youth has been established: with varying degrees of intensity, the younger generation demonstrates domestic and non-domestic forms of spending their free time;
– the priority form of spending free time for the interviewed Dagestani youth is "home leisure" as "just rest" and providing assistance to parents when doing household chores. "Non-domestic leisure", which includes meetings with friends and relatives, is more typical for the surveyed youth aged 25 years inclusive;
– Dagestani youth demonstrate social participation, that is, attending hobby groups (needlework, music, drawing, sports), museums, exhibitions, concerts, theatrical productions;
– the level of well-being of the respondents has a direct impact on the forms of leisure activities: the financially prosperous cohort has the opportunity for high-quality leisure activities, in comparison with the low-income stratum. It is encouraging that, despite the importance of the material component in the quality of free time, it is important for the younger generation of Dagestanis to improve their own skills, respectively, the need for self-education and attendance of additional classes is emphasized.

   Introduction. The State investment policy is the main element of the state socio-economic strategy aimed at achieving sustainable development and increasing the competitiveness of the national economy. The main tasks facing the state in the framework of investment policy include the creation of institutional and legal mechanisms, optimization of investment management, as well as stimulating investments in priority sectors of the economy. The introduction of modern tools for project and financial management, strengthening state control and support for innovative projects are becoming
important aspects of this policy.

   Purpose. The description of the theoretical foundations and key aspects of the state investment policy, the study of its role in stimulating economic growth and ensuring sustainable socio-economic development of the country.

   Methods. The following methods are used in the work: system analysis, methods of comparative analysis and theoretical modeling.

   Results. The study shows that the state investment policy serves as the basis for effective regulation of investment activity, creation of a favorable investment climate and stimulation of investments in priority sectors of the economy. The policy includes legal regulation mechanisms, tax incentives, and
the creation of an institutional environment that promotes increased investment and economic modernization.

   Conclusions. The results of the study emphasize the importance of harmonizing public investment policy at the federal, regional and sectoral levels, as well as the formation of effective mechanisms for interaction between the state and the private sector to ensure the sustainability and competitiveness of the national economy.

   Introduction. The relevance of the study is due to the need to analyze the effectiveness of import substitution measures, their impact on various sectors of the economy and identify key problems that hinder the achievement of set goals. Despite significant efforts by the government and business, the import substitution process faces a number of challenges, including technological constraints, a shortage of qualified personnel, and insufficient competitiveness of individual industries.

   Purpose. To conduct a comprehensive analysis of the import substitution policy as a key element of Russia's economic security strategy, evaluate the results achieved and formulate proposals for its further optimization.

   Methods. The methodological basis of the research was made up of general scientific and special methods of cognition. Among them: the method of system analysis - to consider the policy of import substitution as an integrated element of the economic security system; the comparative method – to compare data for different periods; content analysis - to study key government programs, strategic documents and regulatory legal acts regulating this area.

   Results. It is shown that a comprehensive institutional framework has been formed to date. Russia has created a multi-level system for managing the import substitution process (Government Commission, state programs, national projects, etc.), which focuses on a wide range of industries, from agriculture to high technology. Significant successes have been achieved in the "low- and medium-tech" sectors. Critical dependence remains in high-tech industries. The greatest risks and challenges remain in areas requiring complex technological solutions, a deep scientific base and global supply chains: medical equipment, electronics, automotive, complex industrial and energy engineering.

   Conclusions. The article proves that the key factor in the successful implementation of the import substitution strategy in the context of strengthening the economic security of the Russian Federation is the formation by the state of institutional and economic conditions conducive to the development of entrepreneurial activity of various scales – from large corporations to small and medium-sized businesses. At the same time, it is of particular importance to stimulate domestic and joint entrepreneurship aimed at increasing the competitiveness of manufactured products both in terms of price parameters and quality characteristics, which will ensure their competitiveness not only in the domestic but also in the global market. The success of the import substitution policy as a factor of Russia's economic security depends on the synergy of three elements: government support (institutions, financing, etc.), business production capabilities (R&D, cooperation, quality) and consumer confidence of the population. Ignoring any of these components will significantly slow down the achievement of the goals of technological sovereignty.

   Introduction. Large-scale digitalization processes in Russian society necessitate a fundamental transformation of traditional approaches to patriotic education of youth. Traditional institutional-organizational structures based on reproductive methods and unidirectional influence demonstrate declining effectiveness when working with centennials who have socialized in digital reality conditions. The escalation of geopolitical tensions actualizes the tasks of consolidating civic consciousness and strengthening patriotic attitudes among youth. In these conditions, youth non-profit organizations acquire special importance as institutional mediators between the state and youth communities, possessing organizational plasticity and the ability to rapidly adapt in the digital environment.

   Purpose. To analyze the processes of digital transformation of patriotic education in youth non-profit organizations activities and identify effective practices for using digital technologies to form civic identity.

   Materials and methods. The methodological foundation comprises mediatization theory, cultural-historical psychology, institutional approach to considering youth non-profit organizations as new institutional forms, and socio-engineering approach to studying digital technologies as tools for purposeful construction of social reality. The empirical base consisted of analysis of digital projects with patriotic orientation by the non-profit organization "Inspirers" (Vdokhnoviteli).

   Results. Three main models of interaction between digital technologies and patriotic education in non-profit organizations were identified: dominant, mediating, and parity models. Analysis was conducted of specific case studies implementing digital projects "Heroes of Time" and "1418 Steps to Great Victory," demonstrating the effectiveness of using artificial intelligence for content personalization, storytelling technologies, and gamification. The "Heroes of Time" project showed high audience engagement indicators. The formation of qualitatively new "mediatized worlds" for transmitting patriotic values was established, characterized by interactivity, personalization, and multimedia features.

   Conclusions. Digital transformation represents a qualitative change in the nature of the educational process with a transition from monological to dialogical, interactive model. The effectiveness of digital methods is determined by their ability to account for cognitive features of centennials through the use of storytelling, gamification, and content personalization. Digital technologies contribute to overcoming the deficit of civic-mindedness in the structure of Russian patriotism through mechanisms of crowdsourcing, user-generated content creation, and network community formation. A new paradigm of patriotic education is emerging, based on mediatization principles, which requires the development of new criteria for evaluating the effectiveness of educational work in the digital environment.

   Introduction. Digital transformation is a fundamental change in the approach to organizing the banking business, customer service and risk management. In this regard, digital transformation leads to both positive and negative consequences. Distinguishing between these consequences is necessary for the formation of effective strategies for the digitalization of banking business processes, as well as risk management strategies. The first step towards the formation of these strategies is to identify trends in the digital transformation of the banking sector at the strategic level.

   Thus, the relevance of this topic is due to the need to form new digitalization strategies for the banking business.

   Purpose. To identify positive trends in the digital transformation of the banking sector at the strategic level and significant threats arising from an increase in the level of digitalization of banking business processes.

   Methods. The following methods were used in the study: statistical methods, comparative analysis, survey, benchmarking, Saaty hierarchy analysis method.

   Results. A general strategy for the digitalization of banking business processes has been developed.

   Conclusions. The author concludes that today the optimal strategy for managing risks arising in the process of digitalization of banking processes is the transition to cloud technologies.