Methodology for interdisciplinary research into the problems of economics and marketing of loneliness
https://doi.org/10.22394/2079-1690-2023-1-4-33-38
EDN: CVCWHK
Abstract
В статье представлено описание методики междисциплинарного исследования экономики одиночества на основе совмещения вторичных и первичных исследований и набора различных исследовательских методов.
Целью исследования является описание экономики одиночества и экономического одиночества человека и разработка принципов и методов маркетинга одиночества как управленческого инструмента государства, бизнеса и гражданского общества в рамках экономики одиночества.
Перенести в английский вариант
The article represents a description of the methodology for interdisciplinary research into the economics of loneliness based on a combination of secondary and primary research and a set of various research methods.
The purpose of the study is to describe the economy of loneliness and economic loneliness of a person and to develop principles and methods of marketing loneliness as a management tool of the state, business and civil society within the framework of the economy of loneliness.
About the Authors
A. M. Ponomareva
Southern Federal University; Rostov State University of Economics
Russian Federation
Russian Federation
Alexandra M. Ponomareva, Dr. Sci. (Economics), Professor
Rostov-on-Don
M. A. Ponomarev
South-Russia Institute of Management – Branch of Russian Presidential Academy of National Economy and Public Administration
Russian Federation
Russian Federation
Maxim A. Ponomarev, Dr. Sci. (Economics), Associate Professor
Rostov-on-Don
References
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Review
For citations:
Ponomareva A.M., Ponomarev M.A. Methodology for interdisciplinary research into the problems of economics and marketing of loneliness. State and municipal management. Scholar notes. 2023;(4):33-37. (In Russ.) https://doi.org/10.22394/2079-1690-2023-1-4-33-38. EDN: CVCWHK
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