Conceptual foundations of trade-export organization management in the context of international business

The article studies the conceptual foundations for solving a significant-actual problem – managing a trade-export organization in the context of international business development in an unstable exogenous environment. The purpose of the study is to provide a detailed analysis of the key theoretical-conceptual  issues of management and to justify a set of strategic decisions that contribute to the growth of Russian trade-export organizations’ competitiveness in the international market. The system-analytical and comparative theoretical methods, as well as actual works of scientists-economists, revealing some problematic components of managing in trade-export organizations, formed the methodological basis of the research. Both positive and negative experience of strategic planning in trade-export organizations in the context of modern challenges and trends in international business is demonstrated, the stages of strategic planning, the implementation of which ensures the achievement of long-term goals of the organization, are proposed and substantiated. It is shown that in the conditions of increasing competitiveness of the international environment the focus of the concept of increasing the potential of trade-export organization managing is a holistic approach to strategic management, which implies clearly designed and functioning in interaction systems of strategic planning, marketing, logistics and finance, promoting the development of international business. 

1. Innovative Trends in International Business and Sustainable Management. Approaches to Global Sustainability, Markets, and Governance / Lazareva, E.I., Murzin, A.D., Rivza, B.A., Ostrovskaya, V.N. (Eds). Singapore: Springer Nature, 2023. URL: https://elibrary.ru/item.asp?id=54171747 (date of application 20.04.2024)

2. Lasisi T.T. Intellectual Capital and Technology as Factors of Career Success: Role of Income Inequality / Lasisi, T.T., Lazareva, E.I, Abramyan, G.A., Gavrilova, J.V., Murzin, A.D. Economies. 2023; 11 (2): 63. URL: https://ideas.repec.org/a/gam/jecomi/v11y2023i2p63-d1068348.html (date of application 20.04.2024)

3. Lazareva, E.I. National welfare as an integrated resource for innovation-oriented economic development: theory, methodology and research tools. 2010; Diss. ... Doctor of Economic Sciences: 08.00.05. (In Russ.)

4. Igumenov I.M., Gagarinsky, A.V., Dykina, S.Z., Gagarinskaya, G.P. Sustainable development of the enterprise in conditions of unstable external environment. Humanitarian scientific journal. 2022;(3):15-20. (In Russ.)

5. Zakirova A.R., Klychova G.S., Mavlieva L.M., Yusupova A.R. Conceptual foundations of corporate governance. Accounting profession – the most important tool for effective management of agricultural production. Kazan State Agrarian University; 2021: 62-69. Available from: https://www.elibrary.ru/item.asp?edn=zgnclb [Accessed 20.04.2024]. (In Russ.)

6. Lazareva E. I., Nozdrichev M. K. Innovative development management of international organizations in the digital economy: opportunities and limitations. State and Municipal Management. Scholar Notes. 2023;(1):27-33. (In Russ.). https://doi.org/10.22394/2079-1690-2023-1-1-27-33

7. Nozdrichev M.K., Lazareva E.I. Realization of dynamic abilities of the organization in the system of strategic innovation management: theoretical and conceptual analysis. Bulletin of Eurasian science. 2024;16(1). Available from: https://esj.today/61ecvn124.html [Accessed 29.04.2024]. (In Russ.)

8. Antamoshkina O.I., Zinina O.V. A methodology for assessing the prospects of modifying business strategy of an enterprise in the external environment. IOP Conference Series Materials Science & Eng. 2019. 537 (4): 042023. Available from: https://research.sfu-kras.ru/publications/publication/41220806 [Accessed 20.04.2024]. (In Russ.)

9. Bubnov V.V., Dubina N.M., Nikolaev S.V. Competition in the innovative economy. Education. The science. Scientific personnel. 2019;(2):1–6. (In Russ.)

10. Kunin V.A., Mikhailovsky, D.A. Conceptual framework for risk management of trade business structures in conditions of uncertainty and the impact of increased external risks. Economic Sciences. 2021;(195): 93– 100. (In Russ.)

11. Alikulov S.A., Rizaev I.I. Fundamentals of management and assessment of enterprise efficiency. In: Fundamental and applied aspects of economic globalization. Abstracts of reports and speeches of the II International scientific-practical conference of young scientists. Donetsk. 2021: 233-235. (In Russ.)

12. Lazareva E.I., Maslyukova, E.V. Integral assessment of investment attractiveness of the market of shares of grain product logistics companies: concept and modelling tools. Terra Economicus. 2013;11 (4-2):70- 76. (In Russ.)

13. Alekseenko E.V., Artamonova L.S., Arutyunova G.I. Financial strategies of business in modern conditions. Moscow: Knorus; 2022. (In Russ.)

14. Agagabaev M.S., Nesterova Z.V., Zhadko E.A. International marketing; Ministry of Science and Higher Education of the Russian Federation, Ural State University of Economics. Yekaterinburg, Ural State University of Economics, 2018. Available from: https://urait.ru/book/mezhdunarodnyy-marketing-532412 [Accessed 20.04.2024]. (In Russ.)

15. Shelkovnikov S.A., Petukhova M.S., Alekseev A.A. Theoretical foundations of agricultural production management based on digital technologies. Bulletin of the Russian Peoples' Friendship University. Series: Economics. 2020;28(1):137–145. (In Russ.)